Demand Planning & Demand Operations Software

Calculate Your Costs Per Outcome Easily

Make rapid decisions that drive your GTM efficiently

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Orchestrating demand is more than creating a few campaigns. It is coordinating across cross-functional teams and operating a revenue plan.

That is why Helmur was conceived as a tool for Demand Operators who need to synchronize across the whole company.

Built by Demand Gen Experts for Demand Operators.

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Plan and Operate

Don’t just design a revenue engine, operate it. Iterate and adjust levers through the full funnel at the end of every revenue cycle.

Agile GTM Execution

Agile is not just for development teams building products. Iterate on your GTM execution with more agility. Avoid death by QBR.

All your planning one-place

No silos. Build cross-functional revenue plans across Sales, Marketing, Product and Success so you’re always in the know and always in alignment.

Build Realistic Revenue Plans

Account for resources, budget and situations when building your revenue plans. Build organizational alignment by combining top down with bottom’s up input.

Drive Systemic Thinking

Successful teams account for cross-functional dependencies in their planning and execution. Come together to operate your GTM execution.

Why Helmur?

Forecast Demand

Use budget and program KPIs to forecast full funnel performance.

Full Funnel Tracking

Always see the entire funnel’s performance to plan.

Cross-functional Planning

Align your funnel goals with Budgets & Sales hiring.

Live tracking to your Plan

Integrate with your CRM, MOPS or BI tools to track actuals to plan.

For any demand motion

Build traditional, ABM, PLG and hybrid revenue plans.

Get Bottom’s Up Input

Assign funnel plans to team members to align your top down plans to bottom’s up input.

Resource Planning

Align your performance to hiring plans and ramp time.

Scenario Building

Create scenarios based on your company's strategic goals and outlook.

Budget Your Expenses

A simple, easy-to-use expense budgeting tool.

Reverse Funnel Planning

Build funnel metrics using revenue targets or CAC goals.

We believe that building funnel goals might seem easy, but operating a demand plan requires consistent operational cadence and cross functional alignment to become nimble and successful GTM machines.

Going to market with the complexity of approaches ABM, PLG, multi-geo, multi-product, requires a lot of streamlining.

We’re focused on simplifying that by bringing efficiency to the cross-functional, demand planning process so companies can nimbly shift their execution with their strategies.

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