Demand Management for Lean Teams

Demand Management for Lean Teams

AI-powered insights & tools to drive rapid change in Demand Gen

AI-powered insights & tools to drive rapid change in Demand Gen

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Orchestrating demand is more than creating a few campaigns. It is coordinating across cross-functional teams and operating a revenue plan.


That is why Helmur was conceived as a tool for Demand Operators who need to synchronize across the whole company.

Built by Demand Gen Experts for Demand Operators.
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Plan and Operate

Don’t just design a revenue engine, operate it. Iterate and adjust levers through the full funnel at the end of every revenue cycle.

Agile GTM Execution
Agile is not just for development teams building products. Iterate on your GTM execution with more agility. Avoid death by QBR.
All your planning one-place
No silos. Build cross-functional revenue plans across Sales, Marketing, Product and Success so you’re always in the know and always in alignment.
Build Realistic Revenue Plans
Account for resources, budget and situations when building your revenue plans. Build organizational alignment by combining top down with bottom’s up input.
Drive Systemic Thinking
Successful teams account for cross-functional dependencies in their planning and execution. Come together to operate your GTM execution.
Why Helmur?
Forecast Demand
Use budget and program KPIs to forecast full funnel performance.
Full Funnel Tracking
Always see the entire funnel’s performance to plan.
Cross-functional Planning
Align your funnel goals with Budgets & Sales hiring.
Live tracking to your Plan
Integrate with your CRM, MOPS or BI tools to track actuals to plan.
For any demand motion
Build traditional, ABM, PLG and hybrid revenue plans.
Get Bottom’s Up Input
Assign funnel plans to team members to align your top down plans to bottom’s up input.
Resource Planning
Align your performance to hiring plans and ramp time.
Scenario Building
Create scenarios based on your company's strategic goals and outlook.
Budget Your Expenses
A simple, easy-to-use expense budgeting tool.
Reverse Funnel Planning
Build funnel metrics using revenue targets or CAC goals.

We believe that building funnel goals might seem easy, but operating a demand plan requires consistent operational cadence and cross functional alignment to become nimble and successful GTM machines.

Going to market with the complexity of approaches ABM, PLG, multi-geo, multi-product, requires a lot of streamlining.


We’re focused on simplifying that by bringing efficiency to the cross-functional, demand planning process so companies can nimbly shift their execution with their strategies.

© Helmur 2023. All Rights Reserved.
© Helmur 2023. All Rights Reserved.
© Helmur 2023. All Rights Reserved.